Predictive Analytics paves the way for in-store credit in Africa
Topic Predictive Analytics paves the way for in-store credit in Africa January 6, 2025 🕒 [x] min read Add Your Heading Text Here Predictive Analytics The rise of store credit cards in the United States has proven to the world that it is not only a manageable risk but, in fact, a hugely lucrative business model. This rise to success is owed, in part, to the effective marketing of super brand culture. Another reason is that in the post-modern landscape of superstores and global brands, a new currency has come to the fore – data. Africa has its own fair share of home grown, as well and global, super brands and retail groups with enormous vaults of consumer data. Moreover, there is a bustling demand for micro-lending throughout most of the continent. Even mid-sized retailers with loyalty programs stand to capitalise. Why is there hesitation amongst Africa based retailers to…